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  • Project title: LAGOONS

  • Priority task: Economic cooperation
  • Project measure: Measure 2.2 - Cross-border cooperation in the tourism

  • Project code: BAVEN222444
  • Users: Cavallino Treporti Municipality
  • Partner:
    Actv S.p.A. (Transport - Venice)
    Atvo S.p.A. (S. Donà di Piave)
    Venice Local Tourist Office
    Jesolo Municipality
    Musile di PiaveMunicipality
    Quarto d'Altino Municipality
    Consortium "Venezia Nuova" (Venice)
    Sile River Natural Regional Park (Treviso)
    Gruppo di Azione Locale Venezia Orientale (VeGAL)
    Institution "Parco della Laguna" (Venice)
    Venice Water Authority
    Piran Municipality
    Venice Province

  • Description: The general purpose of the project is the enhancement of Venice Northern lagoon and of the Upper Adriatic main wetlands, through the creation of naturalistic-cultural itineraries, which enable an integrated fruition of the territory. After some preliminary studies and surveys on the routes and the definition of a marketing plan, the joint promotion of thematic itineraries is carried out through specific promotional tool, namely a set containing the maps of cycling--pedestrian tracks and a promotional website. The study phase and the preparation of promotional materials are followed by the third phase of coordination and dissemination of results and an exchange of good practices. The promotion of Venice Northern lagoon is pursued through a customer-oriented programme. Every action must be planned in a market perspective. The preliminary research and the project initiatives must follow a tourist marketing approach, an element which so far has been missing in previous activities of this sector. The project intends therefore to reach new sectors in the tourist market with an interest in high-quality cultural and naturalistic offers, by involving the traditional tourist operators, to widen their supply and to extend the tourist season. Lastly, the project aims at consolidating the visibility of operators who are specialized in environmental tourism and setting up a permanent coordination between institutions and administrations that are in charge of the lagoon territory.
  • Homepage Url: http:///

  • Project data begin: March 2005
  • Project data end: November 2006
  • Approved costs: 219.200,00 €
  • Region / Statistical region: Gorizia, Venezia, Padova

documentation

The official documentation of the CBC Programme Italy-Slovenia 2007-2013 is available in Italian and Slovene version only.

Programma Operativo
Approvato dalla UE con decisione C(2007) 6584 del 20 dicembre 2007

Rapporto ambientale

Piano di comunicazione
Approvato dalla Commissione europea con comunicazione n. 5387 in data 30 giugno 2008