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  • Project title: Territorial marketing and environmental management

  • Priority task: Human resources, cooperation and systems harmonisation
  • Project measure: Measure 3.1 - Vocational training, re-training and innovative initiatives on the labour-market

  • Project code: AAFVG331353
  • Users: Training Centre "ENFAP" (Gorizia)
  • Partner:
    Cervignano del Friuli Municipality
    Grimacco - Garmiski Kamun Municipality
    Pulfero Municipality
    S. Pietro al Natisone Municipality
    Savogna Municipality
    "Torre, Natisone e Collio" Mountain Community
    Bovec Municipality
    Kobarid Municipality
    Tolmin Municipality

  • Description: The project is part of an educational action aimed at promoting tourist resources in the Italian-Slovenian crossborder area, defined through a partnership agreement among local institutions, training schools, associations, enterprises, and other subjects having an active role in local development. The project, targeting employees of the municipalities in the Valley of Torre and Natisone and the Upper Valley of the Isonzo river, intends to encourage the setting up of a “public” technical committee that will support and assist the various private initiatives that are being implemented in the tourist sector in the area defined above, which is subject to a drop in demographics and a slowing down of the economy, and will certainly benefit from the launch of tourist products as an opportunity for growth and development . As regards training activities, the course consists of a classroom programme associated with seminars, workshops and study visits required to ensure the correct management of tourist resources and a renewed ability to plan territorial marketing actions. In brief, the project has three objectives, namely: the creation of a joint Italian-Slovenian public body in charge of the territorial marketing of the area of reference, that is independent and able to take decisions; the drawing up of a detailed territorial marketing plan for the interested area defining the communication and promotional strategies and techniques to “sell” the territory itself and to assist investors; the adoption on the part of participating PA’s of the EMAS regulation.
  • Homepage Url: http:///

  • Project data begin: May 2005
  • Project data end: October 2006
  • Approved costs: 16.175,28 €
  • Region / Statistical region: Gorizia

documentation

The official documentation of the CBC Programme Italy-Slovenia 2007-2013 is available in Italian and Slovene version only.

Programma Operativo
Approvato dalla UE con decisione C(2007) 6584 del 20 dicembre 2007

Rapporto ambientale

Piano di comunicazione
Approvato dalla Commissione europea con comunicazione n. 5387 in data 30 giugno 2008