• Project title: Local tourism supply and thematic itineraries

  • Priority task: Economic cooperation
  • Project measure: Measure 2.2 - Cross-border cooperation in the tourism

  • Project code: AASLO222446 AAVEN222446
  • Users: Venice Province
  • Partner:
    "Bibione - Caorle" Local Tourist Office
    Jesolo Municipality
    Musile di PiaveMunicipality
    Noventa di Piave Municipality
    Portogruaro Municipality
    Pramaggiore Municipality
    S. Stino di Livenza Municipality
    Gruppo di Azione Locale Venezia Orientale (VeGAL)
    Koper-Capodistria Municipality
    Piran Municipality
    RRC - Regionalni razvojni center Koper - Centro regionale di sviluppo Capodistria
    Association of the Municipalities of Fossalta di Portogruaro and Teglio Veneto

  • Description: The cross-border area where the project is carried out has a strong tourist vocation and a strategic location in the border area between Italy, Austria, Slovenia and Croatia. At present most tourist offers are concentrated on the coast, whereas the hinterland has a strong rural vocation. Moreover, the Upper Adriatic coast is known especially for some specific towns, but a comprehensive integrated strategy of communication and promotion is totally lacking. In this territory the main problem is the sustainable and lasting integration of tourism demand and supply, the development of tourist attractions and the involvement of local operators, the protection and enhancement of the local environmental and cultural wealth. In the cross-border territory there is the need to increase tourism supply, by organizing thematic itineraries and by simplifying and organizing local operators through a proper marketing strategy and a suitable promotional activity. The project aims therefore at consolidating the connections between the coast and the hinterland through thematic itineraries. In the pilot areas of the project, starting from the Venetian and the Slovenian coasts, a marketing initiative is going to be launched in order to enhance the local resources and services through thematic itineraries on the coast and in the hinterland. Lastly, the different enhancement patterns of areas, goods and itineraries will be compared, and the local skills and methods that are used in the local development of tourist attractions will be subject to transfer and exchange between Italy and Slovenia.
  • Homepage Url:

  • Project data begin: March 2005
  • Project data end: November 2006
  • Approved costs: 214.000,00 €
  • Region / Statistical region: Venezia, Obalno-Kraška


The official documentation of the CBC Programme Italy-Slovenia 2007-2013 is available in Italian and Slovene version only.

Programma Operativo
Approvato dalla UE con decisione C(2007) 6584 del 20 dicembre 2007

Rapporto ambientale

Piano di comunicazione
Approvato dalla Commissione europea con comunicazione n. 5387 in data 30 giugno 2008