• Project title: Techniques for the promotion of the cultural heritage

  • Priority task: Human resources, cooperation and systems harmonisation
  • Project measure: Measure 3.1 - Vocational training, re-training and innovative initiatives on the labour-market

  • Project code: BAFVG331243
  • Users: Training Centre "ENAIP" (Trieste)
  • Partner:
    Centre for Cataloguing and Restoration of Cultural Heritage (Passariano)
    Civici musei e gallerie d'arte - Comune di Udine
    "Torre, Natisone e Collio" Mountain Community
    Faculty of Letters and Philosophy - Udine University
    Nova Gorica Museum
    ICDD - Central Institute for Cataloguing and Documentation (Rome)
    National Museum of Slovenia (Ljubljana)
    SDPZI - Slovenian Regional Vocational Training Institute (Trieste)
    SKGZ - Slovenian Cultural and Economic Union (Trieste)
    Phylological Association of Friuli (Udine)
    SSO - Confederation of Slovenian Organizations (Trieste)
    Italian Union (Koper - Capodistria)

  • Description: In the past culture was regarded as part of the “public” heritage, but today it is becoming more and more of a “product” subject to the laws of the market. In this sense, cultural enterprises are undergoing great changes, due to a number of factors that have led to the rethinking of the role of marketing in this field. The objectives of cultural policies today - through a marketing-oriented approach to arts and culture in their widest sense - are far-reaching and regard both the traditional aspects of the preservation of the artistic and historical heritage and the accessibility and fruition of the heritage for a greater number of consumers. This vast range of objectives goes beyond preservation and safeguarding, to encompass the innovation processes that are afoot in this sector. In this sense, this project intends to train the professional figure of the cultural manager, i.e. the person in charge of communication and marketing activities for a cultural enterprise, who works in a cross-border context with the aim of enhancing its culture and tradition through the adoption of multimedia or hypermedia techniques. In the framework of this project special emphasis is placed on the definition of a common method to catalogue the cultural heritage both in Italy and Slovenia, which translates into the production of a multi-lingual and multimedia thesaurus.
  • Homepage Url: http:///

  • Project data begin: September 2004
  • Project data end: March 2006
  • Approved costs: 60.000,00 €
  • Region / Statistical region: Trieste


The official documentation of the CBC Programme Italy-Slovenia 2007-2013 is available in Italian and Slovene version only.

Programma Operativo
Approvato dalla UE con decisione C(2007) 6584 del 20 dicembre 2007

Rapporto ambientale

Piano di comunicazione
Approvato dalla Commissione europea con comunicazione n. 5387 in data 30 giugno 2008