• Project title: Marketing and Sales Specialist for accommodation facilities

  • Priority task: Human resources, cooperation and systems harmonisation
  • Project measure: Measure 3.1 - Vocational training, re-training and innovative initiatives on the labour-market

  • Project code: AAFVG331238
  • Users: MIB - School of Management (Trieste)
  • Partner:
    CAT - Consortium of Trieste Hotel Keepers
    GEA College of Entrepreneurship Business school (Piran)
    PZD - Hostel Association (Maribor)
    Turisma S.r.l. (Milano)

  • Description: A reflexion on the main problems related to the regional and cross-border tourist offer inevitably leads to the recognition of the high profile - both qualitatively and quantitatively - of the tourist flows in the geographical area of reference, resulting in the already remarkable visibility of the region in the international tourist market. In order to develop innovative employment strategies and new professional profiles that respond to the needs of the cross-border area, the project aims at creating a professional figure to promote tourist marketing - applicable to the context of accommodation facilities -and destination policies aimed at promoting Friuli Venezia Giulia and the Slovenian bordering area. Territorial communication and promotion initiatives require a joint effort on the part of the various actors involved in this process. In this sense it is necessary to rely on a specialised professional figure who is able to trigger dynamics - based on the organisational context of the accommodation facilities - and that through his/her work contributes to promoting the attractiveness of the host territory and its resources from a tourist point of view, with evident economic effects on the area. The training project consists of several didactic modules - tourist and hotel marketing, hospitality marketing/sales management, innovative tools and methodologies for the marketing and sale functions of accommodation facilities, eco-compatible tourist accommodation, project work, information society - and an internship period.
  • Homepage Url: http:///

  • Project data begin: June 2004
  • Project data end: September 2005
  • Approved costs: 60.000,00 €
  • Region / Statistical region: Trieste


The official documentation of the CBC Programme Italy-Slovenia 2007-2013 is available in Italian and Slovene version only.

Programma Operativo
Approvato dalla UE con decisione C(2007) 6584 del 20 dicembre 2007

Rapporto ambientale

Piano di comunicazione
Approvato dalla Commissione europea con comunicazione n. 5387 in data 30 giugno 2008